














A case of serendipity
In my quest for a new adventure, I found myself enchanted by Vietnam's vibrant fruit juice culture where sipping fruit juice after every meal is as commonplace as a good cup of coffee.
Admittedly, I was a staunch coffee loyalist at first, but upon the urging of my dear colleagues, I took a leap of faith and tried fruit juice. To my surprise, I found myself utterly smitten!
Soon enough, I dove headfirst into the idea of creating my own juice brand, armed with the finest locally grown fruits that Vietnam has to offer.
Jun Young, Park
Founder/CEO
In my quest for a new adventure, I found myself enchanted by Vietnam's vibrant fruit juice culture where sipping fruit juice after every meal is as commonplace as a good cup of coffee.
Admittedly, I was a staunch coffee loyalist at first, but upon the urging of my dear colleagues, I took a leap of faith and tried fruit juice. To my surprise, I found myself utterly smitten!
Soon enough, I dove headfirst into the idea of creating my own juice brand, armed with the finest locally grown fruits that Vietnam has to offer.
Jun Young, Park
Founder/CEO
we’re on a mission to
shake up the juice
industry
No more dusty old practices and deceptive brands hiding behind the guise of health. We’re here to take on those culprits who masquerade as wholesome but rely on concentrates to do the heavy lifting.
To our cherished customers, we promise one thing: pure, squeezed fruit juices bursting with natural vitamins and nutrients. We’ll only use the freshest fruits and steer clear of cheap concentrates and sneaky additives. Our pledge is to serve up the healthiest ingredients while keeping Mother Earth smiling with minimal environmental impact.
To our cherished customers, we promise one thing:
pure, squeezed fruit juices bursting with natural vitamins and nutrients. We’ll only use the freshest fruits and steer clear of cheap concentrates and sneaky additives. Our pledge is to serve up the healthiest ingredients while keeping Mother Earth smiling with minimal environmental impact.
Philosophy
Philosophy
01
Environmental & Sustainable
Environmental & Sustainable
We believe in Mother Nature’s magic, so we cultivate our fruits using eco-friendly, socially responsible, and economically sustainable methods right here in Vietnam.
We believe in Mother Nature’s magic, so we cultivate our fruits using eco-friendly, socially responsible, and economically sustainable methods right here in Vietnam.
02
Trust & Community
Trust & Community
We’re all about keeping it local at NUFF! That’s why we source our ingredients exclusively from trusted farms in Vietnam, building a brand you can count on. Our manufacturing partner is on a mission to boost the economy and elevate livelihoods, all while helping farmers increase their incomes. It’s a win-win situation, ripe for the picking!
We’re all about keeping it local at NUFF! That’s why we source our ingredients exclusively from trusted farms in Vietnam, building a brand you can count on. Our manufacturing partner is on a mission to boost the economy and elevate livelihoods, all while helping farmers increase their incomes. It’s a win-win situation, ripe for the picking!
03
Healthy & Witty
Healthy & Witty
We’re on a mission to be the brand that’s as healthy as it is witty, with integrity stitched into every drop. While many brands out there are busy cutting corners by using juice concentrates—often making their wallets a little fatter at the expense of truth— we believe in keeping it real.
We’re on a mission to be the brand that’s as healthy as it is witty, with integrity stitched into every drop. While many brands out there are busy cutting corners by using juice concentrates—often making their wallets a little fatter at the expense of truth— we believe in keeping it real.
Product
Product
Product
FAQs
FAQs




What is NUFF?
Where is NUFF made?
What goes into NUFF?
Is NUFF cold-pressed or fresh-squeezed?
What are the health benefits of NUFF?
Is there added sugar in NUFF Passion Fruit Nectar?
Does NUFF contain any artificial components?
What is the shelf life of NUFF?
How should I store my NUFF?
Is NUFF Halal?
Is NUFF a kid-approved delight?
Is NUFF a pregnancy and breastfeeding buddy?
Can I welcome NUFF into my diabetic diet?
Why is my NUFF juice separated? Is it still safe to sip?
What is NUFF?
Where is NUFF made?
What goes into NUFF?
Is NUFF cold-pressed or fresh-squeezed?
What are the health benefits of NUFF?
Is there added sugar in NUFF Passion Fruit Nectar?
Does NUFF contain any artificial components?
What is the shelf life of NUFF?
How should I store my NUFF?
Is NUFF Halal?
Is NUFF a kid-approved delight?
Is NUFF a pregnancy and breastfeeding buddy?
Can I welcome NUFF into my diabetic diet?
Why is my NUFF juice separated? Is it still safe to sip?
What is NUFF?
Where is NUFF made?
What goes into NUFF?
Is NUFF cold-pressed or fresh-squeezed?
What are the health benefits of NUFF?
Is there added sugar in NUFF Passion Fruit Nectar?
Does NUFF contain any artificial components?
What is the shelf life of NUFF?
How should I store my NUFF?
Is NUFF Halal?
Is NUFF a kid-approved delight?
Is NUFF a pregnancy and breastfeeding buddy?
Can I welcome NUFF into my diabetic diet?
Why is my NUFF juice separated? Is it still safe to sip?
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promise to read every
juicy word.


Hit 'send' and
let the good vibes roll!

